If your destination is not listed in the Reverse ETL catalog, use the Segment Connections destination to send data from your Reverse ETL warehouse to other destinations listed in the catalog. Reverse ETL destinations are the business tools or apps you use that Segment syncs the data from your warehouse to. Learn more from the storage overview page. This enables data analysts and data scientists to work with the raw data to derive deeper and more customized insights to support your organization. Storage destinations enable you to store your raw Segment data. Adding these destinations allow you to act on your data and learn more about your customers in real time. Segment has three destination connection types:Įvent streams destinations are all destinations that aren’t storage or Reverse ETL destinations. Sources send data into Segment, while Destinations receive data from Segment. The documentation for each destination explains how the Segment Tracking API methods are implemented for that destination. Select an item from the catalog to learn more about it. If you want to explore the destinations compatible with Segment, check out the Destinations catalog.
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